The "Newsletter Magnet System" that Gets Me Hundreds of Email Subscribers Every Week.
This system only costs 4 hours a month, and drives 35% of my revenue.
After 18 months of testing, analyzing, and improving many different content marketing funnels…turns out the best way to make money online is simple:
Write Content → Collect Emails → Automate Offers → Ask for Feedback
This probably isn’t breaking news to you.
And you’re probably already doing at least 3 of the 4 parts of this already.
But there’s an area inside this email conversion process that no one really talks about.
And it happens to be the most important part of my content strategy.
It’s how I use my newsletter, as the lead magnet to grow my email list on autopilot.
But every system has to have a name…
Because…all the coolest marketers name their systems, right?
So let’s call it the “Newsletter Magnet System.”
I’ll explain this workflow in the article, but if you need a closer look: https://whimsical.com/newsletter-magnet-system-GSqKyr72WWX6uQ6nrqTPzX
Here’s what’s actually cool about this Newsletter Magnet System:
Your newsletter becomes the lead magnet…for the newsletter.
Feels like the movie Inception LOL.
The newsletter article turns into your social media content.
That content turns the newsletter article into a lead magnet.
The result?
When you use this system, you’ll put out consistently good content and get more email subscribers…for less hard work than you’re doing today.
It’s an extremely easy system to maintain too: currently takes me ~4 hours a month to maintain.
Pretty soon, I’ll be handing it off to my virtual assistant to run. She’ll be able to manage this very easily, without much training or assistance from me.
As with any great system, the smallest improvements lead to amazing results in the future.
Since launching it in 2024, this Newsletter Magnet System got more high quality email subscribers, higher open rates, higher click-through-rates, and more net new clients…
And I’m working less hours on content than I ever have before.
My Weekly Disclaimer: Systems are not a “one-size-fits-all.” Take only what’s useful for you, and install it into your unique business.
Then tell me how it helped you in the comments below.
The Social Media Lie: Your Followers are Not Your Friends
When I was in college, if we walked into a house party and it was empty…
We chugged a few beers from the keg, and then left to go find a more popular party.
20 years later, I still see this behavior all across social media.
“Twitter is dead.”
“LinkedIn is boring.”
“Bluesky is blowing up.”
“Substack is where it’s at.”
Why do we care so much? The reason is simple…
The people who jump from 1 platform to another? They can only focus on creating content for 1 platform. Any more than 1, feels like a huge time-suck.
They waste precious time learning all the “best practices” for that 1 platform. They ask me questions like, “When is the best time to post content here?”
Unfortunately, they’re stuck in the matrix.
Slaves to an algorithm.
I’m going to show you a new way of thinking about social media…
It will save you from the “organic content grind.”
Hot Take: Not a single metric matters on social media.
Not views. Not engagement. Not followers. Not Reposts.
And definitely not the unproven metrics like “dwell time” and “saves” that we still have no evidence on.
Why?
Because your social media profile is just rented office space.
And the social media landlords like Meta and Microsoft, are the only ones who dictate your results.
Need proof?
Look at what my LinkedIn landlord just did to me:
I have 14,000 followers and 10,000+ connections…and can’t even lookup more than 3 people in a basic search.
What’s the fucking point of being active on a gigantic people database, when you can’t search for people?
Free isn’t Free.
And in the future, every platform will be pay to play.
If anything, we’ve learned that these landlords could care less about the people who drive traffic to it, marketers like you and I.
And when you’re desperate to get noticed online, you’ll treat every new comment and follower as if they were a brand new high ticket client.
Let’s reframe your thinking on how to use social media & content:
Social platforms are NOT communities.
They aren’t “social” at all. They’re simply a tool. A repository of valuable data.
And if we want this data, we have to go fishing for it ourselves…by posting content and collecting feedback from it.
Here’s another analogy:
Think of your social media content like putting up a billboard on a highway.
Traffic is speeding by, and there are thousands of billboards…so you only have split seconds to try and stand out.
My theory → I want you seeing my billboard every mile on your journey.
By mile 50…
You’re now getting curious, “Who the hell is this Ryan guy?"
I want you taking time out of your busy schedule to enter my funnel.
Outside of this → social media has zero purpose.
Steven Singer (Philly native) is the OG at attention-grabbing billboards, before social media was even a thing.
Years ago, he started plastering his billboards up and down Interstate 95.
By mile 10, after you’ve seen a ton of these billboards…
You say to yourself, “Who tf is Steven Singer??”
Without knowing it…you took the bait.
(Here’s the full backstory on the marketing campaign if you’re interested.)
This is how you should start treating your content online.
If you aren’t super creative like Steven Singer, then you can overcome the lack of creativity by being consistent.
Eventually, with time, you become consistently good.
Your job as a marketer is to stand in the middle of a busy street corner, and hand out free samples.
Some people will ignore you.
Some will take your free sample…and keep walking.
But some lucky people will stop…eat the free sample…then ask you for more.
Check Mate.
Remember: you’re not on social media to get followers, likes, comments, or figure out how to hack the algorithm…you’re not even there to build a community or network.
You only have 1 primary goal:
To capture someone’s interest, and move that interest off platform.
I can’t stress this enough, having the right mindset about social media is the most important step in business.
Now let’s dig into the Newsletter Magnet System.
The Newsletter Magnet System:
If you knew that every piece of you content you wrote was an absolute banger…How often would you post?
And if you knew that everyone loved this content…
Wouldn’t you want to share it across as many platforms as possible?
This is the crux of my system → to share only my best performing content, as often as possible, on as many social media channels as I find necessary.
Every morning around 7:15am eastern time, 1 piece of content gets posted to:
LinkedIn
Twitter
YouTube (as a text or image post)
Substack Notes
You can add Facebook, Instagram, TikTok, Threads, etc, etc…I just chose not to.
You also don’t need to pay for Hypefury, Taplio, Publer, or any of those expensive (and useless) scheduling tools.
Make.com costs me $19 a month…and I run my entire business using it.
I have a social media “posting” automation that takes the daily scheduled post from my content calendar, and publishes it out across these platforms.
Here’s a look at the automtion workflow:
My content calendar is inside of Airtable, but you can host yours inside of Notion, or even Google Sheets, and use the same automation.
When the clock strikes 7:18am ET, this automation fires off, and my post goes live.
Instead of only relying on 1 platform to capture interest, I’m now getting traffic and distribution on 4 different platforms.
My social strategy is simple:
Give updates on what I’m building
Call out specific problems I see
Show prospects how I can help
Eventually the right person stops and says, “Who is this automation guy that keeps showing up in my feed?”
When they want to learn more, they’ll click the link inside my post and decide whether or not to join my free newsletter.
If you’re already posting content everyday…this system will do wonders for you.
Now instead of 365 chances to get leads, you’ve got at least 1460 chances a year with this automation.
But remember…
The real value isn’t in being consistent…
We want to be “consistently good.”
Find What Works → Post More of It → Get More Leads
The most valuable currency I own online is an email list.
The second most valuable currency is my conversion data.
One question I love to collect data on?
“What content gets me the most email signups?”
This NLM System uses tracking links to find out what content got me the most emails, and what CTAs they clicking.
Here’s how it works:
Step 1) Include a link directly inside your social media post.
In every social post, I include a “Call to Action” at the bottom.
3 Days a Week: I include a link directly within the body of the post.
Yes…it probably harms my reach.
No…I don’t care.
I’m optimizing for email subscribers, not views.
When you use this system, and improve the quality of each post…it ends up negating the lack of views per post over time.
No more hiding your links with the classic “link in the comments below” nonsense…
No more hacky algorithm tricks.
Besides, commenting on your own content just makes you look weird.
I want my audience to enjoy a frictionless journey:
Stop and read The Hook. (or Get Hooked from an image.)
If they’re interested? Click “See More” to continue.
Still interested? Click the link in the post to continue.
The smoothest user experience possible.
No more jenky hacks or trying to optimize for an algorithm.
I use these “Call to Actions” in my content:
The Most Valuable CTA’s Are:
Newsletter Article → A direct link to read a past newsletter article.
Newsletter Sub → A direct link to my newsletter opt-in page.
EEC Sub → A direct link to my free email course opt-in page.
These 3 CTAs are the primary driver for email signups.
The other CTAs, like “follow me” or “comment below” are inserted on the in-between days that I’m not using a link.
Sometimes, I’ll throw out a sales post that offers a direct link to a paid workshop I’m running, or directly promotes my Automation Lab Community.
In order to get the most email subscribers from organic content, I only post the stuff I know works…
Step 2) Analyze the Best Converting Links
I track which CTA + Links perform the best, by using Short.io.
Short allows you to create a “tracker” inside a URL. I use these trackers to answer that question above → “What piece of content got the most email signups?”
In the image above, you can see some CTAs get way more clicks than others…
Your eyes immediately go to the post with 147 clicks.
And you’re probably thinking, “That’s the best performing CTA by a long shot.”
Not so fast.
Let’s analyze this data from the screenshot above.
We’ll use the LinkedIn content data + link tracking data:
CTA Strategy = Newsletter Pitch
Total Words in LinkedIn Post = 355
LinkedIn Impressions = 1889
LinkedIn Clicks = 26
Click Through Rate = 1.3%
CTA Strategy = Newsletter Article Share
Total Words in LinkedIn Post = 131
LinkedIn Impressions = 929
LinkedIn Clicks = 22
Click Through Rate = 2.4%
CTA = Newsletter Article Share
Total Words in LinkedIn Post = 88
LinkedIn Impressions = 5421
LinkedIn Clicks = 137
Click Through Rate = 2.5%
The CTA on 12/07 with the worst total clicks, converted just as well as the CTA on 11/18 with the most total clicks.
Without having this data, you would have ignored a high-performing CTA.
Here’s my 5 minute rough analysis:
Posts that offer the reader a “deeper dive” inside a newsletter article, have higher CTRs.
The less words you write in a post, the more likely someone will click.
Using an Image with a Quote = Better Algorithm Performance
Analyzing data like this is how I continue to improve my content every month.
Every 30 days, I recycle the best performing content and CTAs…and increase email subscribers, while decreasing my need to continuously write new content.
If you’re on day 1 of writing content, here’s a simple recycling strategy you can use to get started:
I used this exact content flywheel when I started writing content in March 2023. But the AI tools we had at the time we terrible. It was mostly me re-writing my own stuff and working in new hooks, new formats, new CTAs.
Nowadays, I’ve got so much content & conversion data that my content calendar is almost 100% recycled posts.
At the end of each month, I’ll take the best performing content + CTAs, and re-write or just re-schedule them over 60 to 90 days.
I leave 2 open days a week for writing new content.
The other 5 days a week, I’m just re-cycling my best performing content from previous months.
The End Result?
High Converting Content & CTAs that get more clicks, more subscribers, and more revenue downstream.
The subscribers who enter my newsletter get to explore topics more in depth, than the appetizers I write about on social media.
This article you’re reading is an example of a deep dive.
Step 3) Find What Works…but Make Sure it Works For YOU.
Last week, I did an “Ask Me Anything” training for Moe Choice’s six figure solopreneur community.
Brielle Wohlenhaus, a communications expert, asked a great question…one that I often struggled with at the beginning of my newsletter journey.
She asked:
“I'm very passionate about video, I feel like with my personality and within my business, video makes most sense for me. I started a newsletter about six months ago, and within the first 24 hours, it got 10,000 subscribers. But what I found is, my passion is really just in doing video. My passion isn't necessarily in writing, but I also know that sometimes you got to do things, whether you're passionate about them or not within your business…
Do you have any advice or insights? Should I keep going with the newsletter? Or should I just go all in with video?”
I get this question quite often inside the community, from other entrepreneurs & marketers automating their sales and marketing processes.
“Should I write? Or should I do video?”
The answer isn’t binary. It’s not A or B.
Your A should complement B.
Better yet…create A, then have it create B, and C, and D.
Brielle probably has over 100+ hours of video content. Since she’s not really interested in writing a newsletter, she shouldn’t feel forced into it.
That’s the quickest way to start hating your business.
Use the AI tools and Automations that we provide inside The Automation Lab to repurpose those video transcripts into written longform newsletters.
I can write for hours on end with ease, but video?
It feels like a heavy lift.
So when I sat down to record this YouTube video, my first thought was “This video is way too long…no one will watch this.”
30 days later…I lost count of the number of people on sales calls who mentioned that they watched this video.
It gave them more A-ha moments than any other piece of content I published.
A + B = $$$
First, find your A.
Then find the system that lets your A turn into B…
Without spending any extra time to get there.
TLDR:
If you’re not building an email list, you’re wasting time with social media.
Use the “Newsletter Magnet System” for getting more email subscribers with less effort.
Track the success of your content by tracking links inside the post.
High-performing CTAs get recycled in future posts.
Create content in a style that you enjoy, then have it feed other styles you don’t enjoy…so your readers can consume in the ways they enjoy.
Happy Holidays Autopreneur.
Time > Everything,
Ryan Hutchinson
PS - Want to build a $40k per month business using Automation and AI?
I teach all my strategies to a growing community of entrepreneurs…
Inside, you’ll get instant access to all my sales, marketing, and client onboarding automations…as well as bi-weekly calls and workshop trainings..
You packed so much value in it.
Gotta start applying that first.
I use Notion as my business HQ and also my flagship product is a Notion basdd OS.
How do you automate content release from Notion to LinkedIn, Substack etc.? Thank you in advance
Hey Ryan, this is massively valuable, thanks a lot! I just made my Make account and setup Instagram/Facebook, but I don’t see a Threads or Substack connector to post on those platforms. How did you go around this?