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Wes Pearce's avatar

Definitely agree the connection between LinkedIn to Substack is a smart one. Growth on Substack has been great lately.

Growth for me on LinkedIn through is also significant. Once you figure out the quirks, it gets easier. Most everything I post there goes viral. Sometimes I have to stop posting for a few days to catch up.

A smart connection is LinkedIn newsletters pointing to your Substack. πŸ‘ŒπŸΌ

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Ryan Hutchinson's avatar

Cheers Wes. LinkedIn will always have a special place in my heart: 13k followers over there, its where I've met amazing people and started my career, and I've built 2x 7 figure businesses just off the back of that platform alone.

But times are changing for a majority of people trying to build...especially the newbies!

We'll see how things shake out in 2025.

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Andre Nader's avatar

I’m with you Wes. My LinkedIn growth rates have only been increasing.

It is by far my most consistent growth channel for my Substack.

I still very much appreciate the tips in this post. There is a lot more I can be doing to encourage the crossover. I’m more passive than I need to be at the moment.

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Nov 18
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Andre Nader's avatar

That is the one thing I have not had any success with. I can have posts that crush it on LinkedIn while I get zero interaction on Notes. My audience is so honed in on LinkedIn and I have not been able to replicate that anywhere else.

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Ana Calin's avatar

Moved to Substack a little over 3 months back now. While I built most of my business on LinkedIn for the entire last year and this one, things started to look a little gloomy without entering engagement groups or "right" connections. It didn't feel right.

On Substack people still read what you put out there, most of my notes go "viral" and that virality actually translates into subscriptions and more. I reached bestseller status in 1 week since starting my paid subscriptions here. Thin gs that don#t happen anymore on other social platforms.

Of course, this flood of creators moving to Substack will have its toll soon, but until then, it's a great place to build upon.

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Sufyan Maan, M.Eng's avatar

Love it, thanks for sharing and inspiring us, Ana

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Ryan Hutchinson's avatar

What Landon said! haha

Really excited for all your success Ana - love seeing you thrive on here! Since we both have all but given up on the LI nonsense...

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Ana Calin's avatar

Glad to find you here as well. I believe we started the same journey in Li. Better here.

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Nov 20
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Ana Calin's avatar

Hahaha. We figure it out togetehr better

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Brenda Dolly's avatar

Mr. Pearce: As a new writer on Substack your words went down as smooth as honey. Enlightened me on quite a few things to implement. I appreciate the encouragement. Thanks -B

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Ryan Hutchinson's avatar

Haha thank you Brenda

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Arnaud's avatar

Already moving out of LinkedIn. Their platform is broken and it’s a huge risk that I don’t want to take.

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Christine Olukere's avatar

This article came in record time :) I have been annoyed to say the least. My previous goal for 2024 was to grow on LinkedIn. But it’s not my bread and butter anymore. Too much use of formula, too little heart. I am happy though struggling to convert my LinkedIn followers to my Substack.

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Ryan Hutchinson's avatar

Welcome to the Substack family

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Gunnar Habitz's avatar

I write totally different content on LinkedIn and Substack - serving different persona.

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Ryan Hutchinson's avatar

LinkedIn is a rented audience though...

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Keagen Hadley's avatar

Super informative, thank you so much for sharing. I am in the middle of migrating from X.

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Ryan Hutchinson's avatar

Welcome to the Substack family Keagen!

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Keagen Hadley's avatar

So stoked to be here!

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Dec 13
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Keagen Hadley's avatar

It sure does! I’m here to help burned out clinicians see there is another path… and I found it.

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Dr. Jie Xu's avatar

Recently I see so many 10 ways to master X β€œinfographics” in LinkedIn. Originally I thought they had some merit and read a couple, and realized they are surface level, probably ChatGPT generated β€œtips”. But I keep seeing them getting promoted…

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Ryan Hutchinson's avatar

Once someone discovers what's working with the algo and getting a boost in the feed, the rest of the robots follow suit.

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Nick Kossovan's avatar

What are your thoughts on downloading your LinkedIn connections and adding them to your subscriber list with a well-worded email introduction ("We're connected on LinkedIn; hence, I thought you'd find value in my Substack newsletter...")?

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Ryan Hutchinson's avatar

How does it feel when someone does this to you?

That’s a great way to:

1) Get your email domain health ruined

2) Piss off your warm network.

3) Look like an amateur.

Grow your list the right way from the start, you’ll be rewarded in multiples downstream.

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Kristof Schoenaerts's avatar

πŸ™ˆ No wonder people are leaving LinkedInβ€”they simply don’t get it.

LinkedIn is, at its core, a massive database. Microsoft rakes in billions by selling access to recruiters and talent acquisition teams.

The social media aspect? That’s just a clever hook to keep users engaged and profiles current.

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Nov 19
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Kristof Schoenaerts's avatar

They did … and then businesses collapsed because LinkedIn changed the algorithm slashing the visibility of posts drastically.

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Melissa Scala's avatar

Such excellent, simple advice that we can all do!

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Ryan Hutchinson's avatar

Cheers Melissa

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Salvador Lorca πŸ“š ⭕️'s avatar

Good advice. Can I translate part of this article into Spanish with links to you and a descripciΓ³n of your newsletter?

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Ryan Hutchinson's avatar

Absolutely - spread the love!

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Salvador Lorca πŸ“š ⭕️'s avatar

Thanks.

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Salvador Lorca πŸ“š ⭕️'s avatar

Done (you can change whatever you want): https://carreras.substack.com/p/6-maneras-de-trasladar-tus-seguidores

Besides credits at the beginning, there is also the following (in Spanish and with links):

"About Landon and Ryan

Landon Poburan is the author of this good, very timely article, which was published in Ryan Hutchinsonβ€˜s newsletter, The Autopreneur. This is the original article that I have been allowed to translate:"

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Nov 18
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Ryan Hutchinson's avatar

What Landon said

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John Lusher's avatar

Such a smart plan to migrate to Substack. I see more and more people heading to this platform and pointing out the same frustrations on LinkedIn.

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